Sam’s creativity usually flows when he’s smacking around a balloon or kicking a ball. Anything that pops into his head, whether it’s related to the brief or not, will come out of his mouth and be written down by Ella. On occasion, something he says might turn into a pretty good idea.
Ella is very analytical, and balances her creativity with reining ideas back to the brief. As already said, she will write down literally EVERYTHING. This means they can now type at a thousand keys a second, and when we need to revisit an idea we had weeks ago, it’s there.
We usually work by spitballing ideas, settling on none, kicking a ball around for a while, moving onto something else to stop thinking about it and then BOOM. Somehow, everytime we thought we were well and truly stumped, we got there.
Have a look through our work and judge whether our method works…
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4: Playgrounds across the UK have been left to rot. So, since there’s nowhere safe to play anymore, construction sites are starting to look like play equipment. Our campaign takes this to the extreme: showcasing children playing on dangerous equipment, to give parents the shock they may need and ultimately, to push them to donate.
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